Account Setup & Optimisation

• Business account creation (Instagram, Facebook, LinkedIn, TikTok, etc.)

• Bio optimization with keywords and call-to-action

• Profile photo and cover design

• Highlights setup and organization

• Page verification support (where applicable)

Strategy & Planning

• Audience and competitor research

• Platform-specific content strategy

• Hashtag research and strategy

• Brand voice development

• Content calendar planning

• Social media audit (for existing accounts)

• Posting schedule tailored by platform

Content Creation

• Graphic design (static posts, carousels, infographics)

• Video content (Reels, TikToks, YouTube Shorts)

• Custom branded templates

• Caption writing (SEO-friendly, voice-aligned)

• Stories (interactive: polls, Q&As, sliders, etc.)

• Stock imagery sourcing and photo editing

• Trend-based content integration

Content Scheduling & Publishing

• Use of scheduling tools (e.g., Later, Buffer, Hootsuite)

• Manual posting when needed for real-time relevance

• Multi-platform publishing

Community Management

• Responding to comments and DMs

• Monitoring mentions and tags

• Engaging with followers (likes, comments, shares)

• Proactive engagement with ideal audience

• Crisis management (with client input)

Analytics & Reporting

• Monthly performance reports

• Follower growth tracking

• Engagement rate monitoring

• Top-performing content highlights

• Recommendations for improvement

• A/B testing analysis (where applicable)

Account Management & Meetings

• Monthly check-in calls or strategy sessions

• Onboarding and brand discovery session

• Quarterly strategy review and updates

• Unlimited email/chat support (within working hours)

Other Services

• Social media advertising (Meta Ads, TikTok Ads)

• Influencer outreach & partnerships

• Blog to social media repurposing

• Email marketing integration

• Crisis PR support

• Giveaway/campaign management

• User-generated content (UGC) coordination

• Instagram shop setup and product tagging