Strategy & Planning

• Initial brand discovery session

• Campaign goals & KPIs (awareness, engagement, sales, etc.)

• Target audience & platform analysis

• Influencer campaign brief creation

• Campaign type selection (gifting, paid posts, giveaways, takeovers, etc.)

• Timeline development & launch roadmap

Influencer Discovery & Vetting

• Influencer research based on niche, location, engagement, and audience demographics

• Shortlisting of influencers per campaign goals

• Engagement rate & performance audit

• Authenticity & brand fit assessment

• Past collaboration check and analysis

• Presentation of influencer shortlist to client for approval

Outreach & Negotiation

• Personalized outreach to selected influencers

• Pitching campaign concept and deliverables

• Rate negotiation (within client’s budget)

• Package negotiation (story, reel, carousel, blog, YouTube, etc.)

• Contract drafting or review (deliverables, usage rights, exclusivity)

• FTC guideline compliance (disclosures, hashtags, etc.)

Campaign Coordination

• Creative brief delivery & brand guidelines sharing

• Approval process management (concepts, drafts, content)

• Influencer scheduling & content calendar tracking

• Real-time communication with influencers during campaign

• Influencer payment processing coordination (optional)

Performance Tracking & Reporting

• Monitoring campaign content (timely posting, correct tags, etc.)

• Data tracking: impressions, reach, engagement, clicks, conversions

• Screenshots & link tracking from influencers

• UTM link generation & analytics integration (Google Analytics, Shopify, etc.)

• Final campaign report with insights, ROI analysis, and recommendations

• Influencer performance ranking for future partnerships

Ongoing Influencer Relationship Management

• Building and maintaining an influencer roster

• Repeat collaboration tracking

• Influencer gifting management

• Community building with engaged influencers

• Holiday or seasonal outreach & ambassador program setup