Strategy & Planning

• Discovery session to understand goals, audience & event type

• Event marketing roadmap & calendar

• Defining KPIs (ticket sales, RSVPs, engagement, reach)

• Target audience profiling

• Platform/channel selection strategy

• Budget planning for promotions & ads

Digital Marketing Campaigns

• Social media campaign development (organic & paid)

• Countdown campaigns, teaser content, and engagement strategies

• Email marketing campaigns (save the date, invites, reminders, follow-ups)

• Influencer or partner promotion strategy

• Paid advertising management (Meta, Google, LinkedIn, TikTok, etc.)

• Campaign tracking links & UTM setup

Creative & Content Development

• Custom visual content (graphics, promo videos, reels)

• Branded event banners, flyers, and countdowns

• Event page design (on your website or platforms like Eventbrite)

• Copywriting for all platforms (email, social, ads, landing pages)

• Speaker/performer highlight content

• Behind-the-scenes content strategy

Website, Registration & Landing Pages

• Landing page or microsite creation (with event details & CTA)

• Ticketing platform integration (Eventbrite, Zoom, Hopin, etc.)

• Registration form setup

• SEO optimization for the event page

• Countdown timers and urgency elements

Partnership & Influencer Outreach

• Identifying ideal brand ambassadors or micro-influencers

• Managing co-branded content or giveaways

• Affiliate tracking setup for partners

• Coordination with sponsors & media partners

• Influencer content scheduling & reposting

Public Relations & Community Engagement

• Press release creation and distribution

• Event listing submissions (local and industry-specific)

• Blog post and newsletter mentions

• Online community engagement (comments, DMs, hashtags)

• Engagement strategy for attendees before the event

On-Site / Live Event Support

• Social media live coverage (Stories, Reels, TikToks, Lives)

• Event hashtags monitoring and interaction

• Content capture coordination (photography/videography)

• Real-time posting and community engagement

• QR code integration for CTAs (follow, RSVP, redeem)

Post-Event Marketing & Reporting

• Post-event thank-you emails & follow-ups

• Highlights recap (video, carousel, blog post, etc.)

• Attendee feedback collection

• Data analysis (engagement, conversion, ticket sales)

• ROI reporting and recommendations for next event

• User-generated content (UGC) roundup and reposting